What Is Market Research?

Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the Target MarketĀ and get opinions and other feedback from consumers about their interest in the product or service.

How do we work?

This type of research can be conducted in house, by the Vithal Vision itself that specializes in market research. It can be done through surveys, product testing, and focus groups. Test subjects are usually compensated with product samples and/or paid a small stipend for their time.

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